About Us

We believe every conversation
is a chance to grow

Ez Soft was founded on a straightforward observation: businesses were losing revenue not because they lacked leads, but because those leads were left waiting. We built the platform — and the team — to make sure that never happens again.

From a pain point
to a platform

Ez Soft started when its founders — seasoned operators across retail, healthcare, and financial services — kept seeing the same scene play out: an interested customer sends a message, a busy team member means to reply, and by the time the response arrives the opportunity has walked out the door to a faster competitor.

We built Ez Chat as a direct answer to that problem. What began as a focused messaging automation layer has grown into a full-stack customer engagement platform trusted by businesses from single-location pharmacies to nation-wide agribusiness distributors, all running on the same core belief: every conversation deserves an intelligent, timely reply.

  • 2019 — Founded with a singular focus on response-speed and conversation intelligence for Brazilian SMBs.
  • 2021 — Expansion into vertical-specific modules: healthcare scheduling, agro field-team management, and educational enrollment flows.
  • 2023 — Platform milestone of 1 billion messages processed, with 500 k+ active users and 50 k+ automated workflows deployed.
  • Today — A 60-person team across product, engineering, customer success, and growth, shipping new capability every two weeks.

What drives us forward

🎯

Our Mission

To make intelligent, automated customer engagement accessible to every business — regardless of size or sector. We believe fast, context-aware conversations are no longer a luxury reserved for enterprise budgets. We build the tools to democratise them.

🔭

Our Vision

A future where no customer inquiry goes unanswered, no follow-up slips through the cracks, and every business interaction generates measurable, compounding value. We are building the connective intelligence layer that makes that future real — conversation by conversation.

Our Commitment

We ship product relentlessly, support our customers obsessively, and hold ourselves accountable to outcomes — not just features. Every decision we make is filtered through one question: does this help our customers sell more with less effort?

The scale of what we do

500+
Active customers across our platforms — from local clinics to national distributors
1bi+
Messages exchanged through Ez Chat since launch
500k+
End-users actively engaging with our solutions daily
50k+
Automated conversation flows built and live on our products

A methodology built around results, not features

Most platforms hand you a toolbox and leave you to figure out the rest. We take a structured approach to implementation and growth so our customers see measurable impact within weeks, not quarters.

01
Diagnose your conversation gaps

Before any deployment, our specialists map where your business currently loses customers in the communication funnel — slow response times, absent follow-up, disconnected channels. We benchmark this baseline so every improvement is quantifiable.

Discovery
02
Design the right flows for your segment

We don't apply one-size-fits-all automations. Healthcare requires a different conversational architecture than wholesale distribution or educational enrollment. Our team tailors flows, triggers, and escalation paths specifically to your customers' expectations.

Configuration
03
Deploy and integrate without disruption

Ez Chat plugs into your existing CRM, ERP, scheduling system, or e-commerce stack through a library of pre-built connectors — and a well-documented API for custom integrations. Go-live timelines are measured in days, not months.

Integration
04
Optimize continuously with real data

Once live, the platform surfaces conversion rates, response-time metrics, queue bottlenecks, and campaign performance in a single real-time dashboard. We run quarterly business reviews to translate these signals into concrete improvements.

Growth

What makes us genuinely different

There are many messaging and CRM tools in the market. Here is what the businesses that have stayed with us for years consistently point to as the reason they didn't switch.

🏗️

Built for operators, not just developers

Our no-code flow builder, campaign manager, and unified inbox were designed by people who have run customer-facing teams. You don't need an IT department to launch sophisticated automations — your team can manage it directly.

🧩

Vertical depth, not just horizontal breadth

Our solution modules aren't generically labelled — they address the real-world logic of healthcare appointment management, agricultural sales cycles, retail reactivation, and financial lead qualification, each with sector-specific templates and compliance considerations baked in.

📊

Data that drives decisions, not just reports

Our analytics layer doesn't just display message counts. It shows you conversion gaps, team performance by channel, campaign attribution, and churn-risk signals — the kind of intelligence that lets managers act before a problem becomes a pattern.

🔁

Lifetime value, not just first-contact sales

Our post-sale campaign flows — reactivation sequences, relationship nurturing, upsell triggers based on purchase history — are purpose-built to increase LTV without adding acquisition costs. Existing customers remain a growth engine, not an afterthought.

🛡️

Enterprise security, SMB accessibility

End-to-end encryption, role-based access controls, full audit trails, and LGPD-compliant data handling are standard — not bolt-on. Businesses regulated in healthcare and finance run on Ez Chat because our security posture matches their obligations.

🤝

A team that owns your outcomes

Every mid-tier and above customer has a dedicated Customer Success Manager whose performance is tied to your key metrics — not to renewal paperwork. We succeed when your conversion rates go up and your support queue goes down. That alignment is intentional.

The people behind the platform

We are a 60-person team distributed across product, engineering, design, customer success, and growth. What holds us together isn't ping-pong tables — it's a shared frustration with mediocre software and a shared conviction that we can do better for our customers.

We hire people who are deeply curious about business problems, not just technical puzzles. Engineers sit in on customer calls. Designers read support tickets. Customer success managers file product roadmap requests every week. This cross-pollination keeps our product honest and our customers heard.

  • Intellectual honesty
    We debate ideas fiercely, ship hypotheses carefully, and kill features that don't prove their worth — regardless of who built them.
  • Speed with care
    We ship every two weeks, with every release reviewed for customer impact first and technical elegance second.
  • Customer proximity
    No feature gets prioritised without a named customer story behind it. We talk to customers constantly, and we act on what we hear.
  • Deliberate growth
    We promote from within where we can, invest in structured mentorship, and build careers — not just job descriptions.

Customer Success as a function, not a department

At Ez Soft, customer success is embedded across every team. When a customer struggles, that signal doesn't sit in a queue — it surfaces in our product stand-up the same week. We've built internal tooling specifically to keep the feedback loop between customers and makers as short as possible.

Remote-first, async by default

Our team spans multiple Brazilian states and time zones. We default to written communication, well-documented decisions, and clear ownership so that a developer in Porto Alegre and a customer-success specialist in Fortaleza are always building toward the same goal with the same context.

We're hiring — deliberately

We grow the team when we have a specific problem to solve, not to hit headcount targets. Every open role at Ez Chat has a named business outcome attached to it, and every new hire joins a team that already knows why that person matters.

One platform, many industries

Ez Chat's architecture is deliberately flexible — the same core engine powers vastly different use cases depending on the sector. Each vertical has its own template library, compliance layer, and dedicated playbooks.

🏥
Healthcare
Appointment scheduling, patient follow-up & triage triage routing
💼
Financial Services
Lead qualification, compliance-safe messaging & credit offer flows
🎓
Education
Enrollment automation, student engagement & re-enrolment campaigns
🛒
Retail
Post-sale follow-up, reactivation & loyalty messaging at scale
🌾
Agribusiness
Distributor operations, field-team coordination & bulk-order conversations

We're building this for the long term

When we reflect on the customers who have grown with us over the past five years — the pharmacy chain that went from two WhatsApp-juggling attendants to a fully automated, nine-channel care desk, or the agro distributor that now closes 40% of its monthly volume through Ez Chat campaigns — we're reminded of why we resist the temptation to chase every trend.

We invest where it matters: in product depth, in customer success quality, and in a team culture that makes people want to stay. We are not building a platform to flip. We are building one that our customers' businesses will depend on for the next decade, and we take that responsibility seriously.

Ez Soft Leadership Team
Co-founders & Executive Directors — Ez Soft

We're growing — come build with us

We hire for intellectual curiosity, ownership mentality, and a genuine interest in how businesses grow. If that sounds like you, we'd love to talk — regardless of whether an exact role is listed today.

Ready to see Ez Chat in action
for your business?

Schedule a 30-minute live demo with one of our specialists. We'll walk through how Ez Chat applies specifically to your industry, your team size, and the revenue goals you're working toward — no generic slide decks.

Request a demo See plans

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